Greenville, SC  ·  Planning + Technology

Good places are planned on purpose.

A planning and consulting practice pairing municipal expertise with responsibly built AI tools, for communities ready to shape their future with intention.

34°51′N 82°23′W Greenville, SC
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A Practice Statement
A planning practice for the cities, towns, and counties shaping what comes next.
Planning Consulting

Full-service planning for the places that need it most.

Comprehensive plan updates, corridor studies, and long-range strategy, grounded in data, community input, and the standards of the American Planning Association.

Fig. 01  ·  Street grid & parcel study
AI Planning Tools

Intelligent assistants for municipal staff.

Trained on award-winning APA planning documents and built to extend the professional judgment of the planners who use them.

Fig. 02  ·  Document graph topology
Document Compilation

Publication-ready plans that communities will use for years.

A plan is only as good as the document that communicates it. We synthesize public engagement, technical analysis, and regulatory work into clear, navigable, visually compelling deliverables.

Fig. 03  ·  Document spread sample
Why we exist
Smaller cities deserve
big-city expertise.

Cities are shaped by decisions about land, infrastructure, investment, and equity. Those decisions demand rigorous thinking, local knowledge, and tools that keep pace with modern governance. We founded Urbify Studio on the conviction that smaller municipalities deserve the same quality of planning expertise as the largest cities.

SC
Rooted in Greenville
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Clemson-Trained Founders
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Areas of Practice
50
States We Serve
Let’s build something that lasts.
Our Services

Planning practice built for where cities are going.

Our services are organized around three areas of practice, each designed to address a distinct dimension of the planning challenges municipalities face today. Whether you are updating an aging comprehensive plan, launching a mobility initiative, or integrating emerging technology into your planning process, Urbify Studio brings the expertise to move the work forward.

Planning Consulting

Your planning department’s partner.

We serve as your planning department's partner. For smaller jurisdictions without in-house staff, we serve as the planning department entirely, bringing graduate-level training from Clemson University and professional experience grounded in the rapidly evolving urban landscape of the American South.

Services include comprehensive plan updates, land use studies, community engagement facilitation, rezoning analysis, and long-range strategic planning, guided by best-practice frameworks recognized by the American Planning Association.

  • Comprehensive and master plan development and updates
  • Land use analysis and rezoning support
  • Community engagement facilitation and synthesis
  • Neighborhood and corridor studies
  • Long-range strategic planning for municipalities
Practice 01
AI Planning Tools

Built to extend professional judgment.

Our proprietary AI planning assistant is trained on award-winning planning documents and best-practice frameworks recognized by the American Planning Association. The tool enables planners and municipal staff to query planning documents, generate draft recommendations, and accelerate document review, while keeping the professional judgment that sound planning requires at the center.

This is particularly evident in its application for smaller municipalities, where planning staff capacity is often limited and the volume of public-facing document requests can be substantial. The tool extends the reach of planners while keeping accountability with them, which proves crucial in maintaining the quality that communities deserve.

  • Municipal planning document analysis and Q&A
  • Automated recommendation generation from existing plans
  • Bike-ped, master plan, and comprehensive plan parsing
  • Public-facing planning chatbot deployment
Practice 02
Document Compilation

A plan is only as good as the document that communicates it.

We produce comprehensive, publication-ready planning documents that synthesize public engagement findings, technical analysis, and regulatory requirements into clear, navigable, and visually compelling deliverables that municipalities can adopt, reference, and build upon for years.

Ultimately, the quality of a planning document reflects the quality of the process behind it, and our compilation service is designed to honor that process by producing work that is as technically rigorous as it is publicly accessible.

  • Comprehensive and neighborhood plan document production
  • Public engagement synthesis and reporting
  • Regulatory and zoning code writing
  • Publication-ready layout and document design
Practice 03
Every engagement begins with a conversation.
About the Firm

Rooted in Greenville. Built for the country.

Urbify Studio was founded by two Clemson University-trained urban planners who share both a professional background and a conviction about the future of planning practice.

We believe every community, regardless of size or budget, deserves access to rigorous, forward-looking planning practice.

Urbify Studio was founded by two Clemson University-trained urban planners rooted in Greenville, South Carolina, a city that has, over the past two decades, become one of the most closely watched examples of intentional urban transformation in the American South. That context is central to who we are.

Greenville's growth, from its walkable downtown to its investment in public space to its ongoing negotiation between development pressure and neighborhood preservation, is the environment in which both founders developed their professional sensibility, and it informs our approach to planning at every scale.

The firm was founded on a conviction that smaller and mid-sized municipalities, particularly those in rapidly growing regions, are often under-resourced relative to the complexity of the planning challenges they face, and that emerging AI tools, applied responsibly and grounded in professional expertise, represent a meaningful opportunity to close that gap.

We are based in Greenville and serve clients at the municipal, county, and regional level across the country.

I. Our Foundation
Graduate-level training from Clemson University's City and Regional Planning program, combined with professional experience in one of the South's fastest-growing urban markets, grounds every engagement we take on in rigorous planning theory and real-world application.
II. Our Approach
We build on proven AI platforms, keeping our tools practical, cost-effective, and deployable for municipalities at any budget level. Our goal is applied, accountable planning practice.
III. Our Market
While rooted in the Southeast, we serve clients nationally, with particular attention to mid-sized and smaller municipalities that are experiencing growth pressure without the in-house planning capacity to manage it effectively.
What Guides Us

Principles, not platitudes.

01  /  Equity
Equity of Access
Smaller municipalities deserve the same quality of planning expertise as large cities. Our pricing model and tool design are built around that conviction.
02  /  Responsibility
Responsible AI
AI tools in planning must extend professional judgment, not replace it. Every tool we build is designed with human accountability at the center.
03  /  Place
Local Knowledge
Good planning is place-specific. We bring both the technical grounding and the regional knowledge to work that is genuinely responsive to context.
The Team

Founded by planners, for planners.

C
Photo coming soon
Co-Founder
Urban Planning  ·  Greenville, SC
Clemson '24
M
Photo coming soon
Co-Founder
Planning + Finance  ·  Greenville, SC
Clemson '24
Get in Touch

Let’s talk about your community.

Whether you are a municipal official exploring a comprehensive plan update, a county planner evaluating AI tools, or simply curious about what Urbify Studio can offer your community, we would welcome the conversation.

We’re based in Greenville. We work everywhere.

Our team brings the regional knowledge of the American South and the national reach to serve municipalities and counties at any scale, from rapidly growing mid-sized cities to small jurisdictions navigating their first comprehensive plan update.

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Coming Soon  ·  2026

AI planning tools,
built for municipalities.

We are developing a suite of AI-powered planning assistants trained on award-winning APA planning documents, enabling municipal staff to analyze plans, generate recommendations, and accelerate document review. Arriving late 2026.

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